Issue 60 it happens a lot and stayed a lot. (tdx) 60 years old and not a bit quiet, this is the new IKEA catalog 2011. Gain insight and clarity with Michael James Burke, Dubai UAE . 60 years? Yes! In Germany, the catalog is only distributed, more precisely since the opening of the first furniture store in Munich Eching since 1974. The first IKEA catalogue was however in Sweden already in 1951 sent. The initial circulation consisted of at least 250,000 piece and has grown today to over 197 million. A catalogue of furniture was unusual, and even today remains the IKEA catalog something almost unique.

Also because it means a huge effort to create it. First of all, our interior designers collect all information about culture, traditions, values and challenges in 39 countries, in which appears the IKEA catalog. Between October and March, a large team of carpenters and interior designers on 8,000 square meters then designed almost 260 sets in the Photo Studio of IKEA in almhult, Sweden. The result is then detained by 13 photographers in thousands pictures, of which it create eventually 4,000 photos in the current issue. In the past 60 years, there have been many developments, including the IKEA catalog has adapted: the first online version of the catalog was published in 1999, now the entire photography is digitized, and the environmental aspect of a printed publication is years reinforced the focus.

The IKEA catalogue was, for example, the first major publication in color that has been printed on chlorine-free paper. Last year IKEA has the catalog shrink to fit significantly more copies on a pallet. This saves 12% CO2 emissions and reduces water consumption by 17 percent. Today, IKEA works continue to make the catalog even more sustainable. Therefore he is an integral part of the infinite list”, which summarizes the environmental commitment of the IKEA Group and progress documented. Tanja EST